LG’s first mobile phone to use their new ‘NOVA’ screen technology has now been made available to order as a SIM free phone, the LG Optimus Black might well look like a lot of other recent touch screen phone releases but this latest model boasts some very clever technology under its hood.
LG Optimus Black deals are now available for a SIM free and unlocked phone, this means that your new Optimus Black will be able to take a SIM card from any network on either pay monthly or pay as you go depending on your preference.
Joining the recently released LG Optimus 2X and 3D the Optimus Black further expands the range but as mentioned brings new features to the market, the large 4 inch NOVA display is a breakthrough in screen technology offering a crisp, bright display but significantly using far less power, in fact LG are stating that the screen can use up to 50% less battery life when using indoors.
The NOVA screen is said to be the most readable and brightest screen currently available producing pure whites that can be used in direct sunlight, high contrast and higher levels of brightness, it uses far less power than an AMOLED or OLED touch screen which equates to far more battery life which as any Android phone user will tell you is a giant leap forward.
Powering this large new display is 1500 mAh battery which LG have managed to squeeze into a phone than weighs only 109g and measures just 9.2mm in depth, there’s a 5.0 mega pixel camera on the back with an LED flash and a 2.0 mega pixel camera on the front for video calling.
The LG Optimus Black is powered by a 1GHz processor with the smooth and slick Android 2.2 Froyo operating system running things, this means access to the huge Android market for downloading a choice of thousands of new apps as well as Google services such as GMail, Maps and Google Goggles, LG have also stated that it should get a pretty quick upgrade to Android 2.3 Gingerbread after release.
The internal storage is an impressive 2GB but this can be expanded with MicroSD cards up to a staggering 32GB for storing plenty of apps, video, pictures and music, the Optimus Black also packs in the new Wi-Fi Direct feature which allows Wi-Fi devices to communicate directly with each other over speeds of up to 20 times faster than Bluetooth 2.1.
OK, so the LG Optimus Black is not a dual core, 1080p HD shooting monster but this is reflected in the price and for those that use their phone outdoors in sunlight the new NOVA screen is a great unique selling point, add to this its sleek dimensions and lower battery consumption and you’ve got an innovative new phone that looks the part.