Google’s Play Store launched just a few short years ago, in 2008, and now contains over 1.4 million apps. As our phones become faster and more capable, those apps gain ever more functionality for gaming, lifestyle and organisation. When “app based” phones began to become the norm, most of us were enthralled by playing JellyCar or Candy Crush – relatively simple games, but still a huge step up from Snake. Now, the independence of app developers is changing the way we work, play, exercise and eat – so here we take a look at major upcoming developments in the app market.
Top trends in the app market for 2015
If you watch TV, especially sports, you can’t have failed to spot betting adverts offering mobile betting apps – particularly Ray Winstone’s famous catchphrase “get your mobile and laptops out, it’s in play time”. Mobile betting has been a growth market for the gaming industry and casinos are struggling to offer the most comprehensive product.
The latest generation of apps will offer in play betting, live streaming and hundreds of casino games. Some operators like https://casino.betway.com have gone further by trying to add next generation “social games” which combine the narrative, gameplay and objectives of an RPG with gambling elements.
We can also expect to see a lot more apps offering tracking and connectivity to 3rd party devices; an early development of the “internet of things”. Tracking apps like Argus can already register your movement and activity, which you can supplement with your own data. However, these health apps are increasingly offering support for tracking bands like Nike+, Jawbone and WeGo. Analysts predict that our phones will begin to act more like “nerve centres” for our internet connected devices including activity monitors, smart watches and the like.
Your phone may also increasingly be able to interact with objects in the home. Phillips recently released its Hue lighting system, which can be controlled remotely through an app. Heating and electricity companies now offer “smart” apps that connect to lights and boilers allowing them to be controlled remotely.
2015 could also be the year that we can begin to seamlessly manage data through any device, as the cloud becomes a day to day reality. Already apps like Dropbox can sync your files with an online server, or you can update your calendars for multiple devices with Outlook. But its a fair bet that more of these functions will become more commonplace over the coming year.
The app market, by its very nature, is decentralised and dependent on innovation from small developers. This may make for healthy competition, but makes predicting the future a notoriously difficult art! However its fair to say that the internet of things is not a fad, but will be a major challenge for the market in coming years.