O2 announced in a press release, “O2 today announces that it is to host a multi-platform launch gig, which will be live-streamed across London on 29th August, to celebrate O2’s 4G switch on. The award-winning and London-born artist, Plan B, will perform at the O2 4G London gig, playing an exclusive set at the iconic London music venue, O2 Shepherd’s Bush Empire.
“In a first for the UK, O2 will stream its launch gig live to three central London digital media locations; Kings Cross Station, Victoria Station and The Wall at Westfield Shepherd’s Bush.
“Throughout the day, O2 4G Angels will be demoing 4G at each of the three locations, bringing to life brilliant entertainment on the move at a local level. Buskers will play songs on demand at specially constructed O2 4G stages, responding to #O24G Twitter requests. Central London O2 stores will celebrate the 4G launch throughout the day, with treats for customers and exclusive Plan B content broadcast in store. Selected stores will open late to coincide with the live gig.
“Plan B will perform at 8pm to an audience of 2,000 people at O2 Shepherd’s Bush Empire and crowds at the live streamed locations. Audiences at Kings Cross and Victoria Stations will be given O2 headphones to enjoy the gig as a live-streamed silent disco.
“For those not in London, the gig will be hosted live on YouTube via O2 Academy TV. It will also be available to watch across O2’s social media channels, including Twitter, Facebook and on www.o2.co.uk.”
Head of Brand at O2, Shadi Halliwell, said, “We want to inspire customers by showcasing the exciting possibilities provided by 4G, and what better way to do this than by live streaming an exclusive gig across London. By bringing to life brilliant entertainment on the move, we hope to encourage customers to explore technology and to live more, do more and be more with O2.”
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