In an interview with Bloomberg, executive vice president of Samsung’s mobile business, Lee Young Hee, said, “We’ve been announcing our first flagship model in the first half of each year, around March and April, and we are still targeting for release around that time. When we release our S5 device, you can also expect a Gear successor with more advanced functions, and the bulky design will also be improved.”
Speaking at CES 2014, Lee said, “Many people are fanatical about iris recognition technology. We are studying the possibility but can’t really say whether we will have it or not on the S5.”
Speaking on how the Galaxy S4 turned out to be a disappointment and how Samsung can do better with the S5, she said, “When we moved to S4 from S3, it’s partly true that consumers couldn’t really feel much difference between the two products from the physical perspective, so the market reaction wasn’t as big. For the S5, we will go back to the basics. Mostly, it’s about the display and the feel of the cover.”
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