Exclusive mobile phone models are becoming a far more common phenomenon in this age of tough competitive conditions within the mobile phones industry, manufacturers, networks and dealers are striving to find new ways of promoting their products and services to appeal to a wider audience to invite more sales and revenue.
It is not that often that a network operator or retailer will get sole rights to sell a particular model of phone, the deals being struck at the moment are more for colour variants of popular models to expand the personal appeal of a handset.
Pink plays a big factor in this exclusive deal making environment, this particular colour is aimed firmly in the direction of the female consumers who have only really had a choice of black and silver phones for many years. There are far more colour variants available, however pink is a real crowd pleaser when it comes to the female market.
The latest addition to the exclusive deal making is the LG KE970 Shine in Pink signed between LG Electronics and Orange the UK network operator. The LG Shine model was first released in a silver casing some four months ago and backed by a multimillion pound advertising and promotion campaign has been established as a mainstream handset offering style and sophistication. The second colour variant release was the LG Shine KE970 Titanium Edition which offered exactly the same specifications as the silver version but added a dark titanium casing making the handset a far more masculine offering.
So it comes as no surprise to find a female version of the phone launching onto the UK market, the LG Shine Pink, again this handset offers the same dimensions and features as the other models but comes encased in a bright pink exterior, one more factor that makes the handset appealing to women is the fact that when the main display is not in use it reverts to a vanity mirror which reflects light, hence the name Shine.
The KE970 has a large, full colour screen and incorporates a new form of navigational button just underneath, this new button allows the user to easily scroll through the menu functions as well as depress to select a desired option.
The Shine comes complete with a 2.0 megapixel camera with a flash for poor light conditions, a digital zoom function for close up picture capture and video support for recording short video clips and playing them back on the phones display.
There is also a music player that can be filled with music tracks by either uploading from a PC or downloading direct from the mobile internet before being arranged into playlists to suit genre, mood or tempo. To store the vast amount of files created with the camera and music player there is a substantial 1GB of internal memory.
Now that Orange have signed the exclusive deal with LG to distribute the LG Shine Pink, no other network, retailer or dealership will be able to sell the handset, this gives the network operator a great advantage in the run up to the always busy festive season.