Bringing models numbers of previous handsets back from the dead is not something that any other mobile manufacturer has attempted before. But Nokia have taken the leap and followed the successful marketing ploys of the film and fashion industries that is commonly known as retro.
This form of marketing is based on releasing previously successful products such as clothing, jewelry and television programs in a new guise but with the same name to squeeze extra revenue. The TV industry are probably the best known for this by releasing remakes of old classic films and series that were popular before but giving them todays influences. This is very much the case with Nokia’s latest Classic Series range of mobile phones, both models hold exactly the same model numbers as previous models but they also both offer todays technology, features and design.
The first of the Classic range launches was the Nokia 6500, the original of this model number was a groundbreaking handset that offered the first blue backlit screen of any Nokia as well as clean cut squared design and small stature. The current model accentuates all of these factors by being the slimmest Nokia phone to date at only 9.5mm in depth, is manufactured from seamless anodized aluminum and offers 3G services including video calling and fast download speeds.
To compliment the range, Nokia have now released their second model, the Nokia 3500 Classic, the original handset will be remembered for its appeal to fashion followers looking for the next big thing, it was a two tone phone with a budget price but offered sleek design, simple functionality and a long battery life. The same can be said for the latest 3500 model, it is a typical candy bar format with no flips, slides or twists that is surrounded by a stylish metal frame that gives the handset a retro look with minimalist design, the keypad is surrounded by colourful lines that frame each key and light up when the phone is in use or receiving an incoming call or text message.
The battery life lives up to its namesake as well, providing a substantial 12 days of standby time in between charges whilst the phonebook caters for that very basic need of space for extra names by offering a 2000 entry contacts list.
The Nokia 3500 Classic offers a camera whereas the original did not, this is not surprising though as many of the phones available at the time of the same price range also did not provide a camera. The camera offers 2.0 megapixels with a flash for poor light conditions, a digital zoom for close up photography and support for video capture and playback. The new 3500 also offers Bluetooth technology for wireless transfer of files to compatible devices, it can also be used to connect with Bluetooth enabled headsets and hands free car kits for safe driving whilst conversing.
Fast internet browsing, email support and downloading is achieved with the introduction of GPRS and EDGE technology which makes surfing and purchasing online extremely fast and efficient.
Also present is an MP3 player that can be filled with music tracks by either uploading from a PC using a data cable or downloading direct from the mobile internet.
Although it may sound as though the new model offers far more in the way of features and technology, when compared to handset in the same price range as the original handset the two models are very much alike. The first 3500 Nokia phone was innovative and stylish, it was a functional yet desirable handset that fell into most peoples budget, the new 3500 Classic offers these same advantages and compliments the Classic range well.