Apple’s ‘Reuse and Recycling Program’ launches in the US
Apple’s “Reuse and Recycling Program” has been launched in the US.
The Cupertino firm announces on its website, “Apple finds efficient ways to reuse and recycle electronic equipment, including iPhone, iPad, Mac or PC computers, and displays. You may even get an Apple Store Gift Card for your old equipment.”
Apple explains, “Turn that iPhone, iPad, or computer — Mac or PC — you’re not using anymore into something brand new. Send it to us and we’ll determine if it qualifies for reuse. If it does, that means your device has monetary value that we’ll apply to an Apple Store Gift Card, which you can use for purchases at any Apple Retail Store or the Apple Online Store. If your iPhone, iPad, Mac, or PC doesn’t qualify for reuse, we’ll recycle it responsibly at no cost to you.”
To get the gift card, here’s the process:
1. Tell us about your device.
Only iPhone, iPad, and Mac or PC desktop and notebook computers qualify for the Apple Reuse and Recycling Program.
2. Get your estimate and ship your device.
Apple contracts with PowerON,1 who will estimate the fair market value of your product. PowerON will provide convenient prepaid options to package and ship your product to their facility for evaluation.
3. Receive your Apple Store Gift Card.
After a short time, your Apple Store Gift Card will arrive. Use it for purchases at any Apple Retail Store or the Apple Online Store.
The program is only available in the US for now, but we won’t be surprised if it makes it to the UK soon after.
Update: the Apple “Reuse and Recycling Programme” has launched in the UK.
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