In an interview at Goldman Sachs’ Technology and Internet conference, Tim Cook, Apple’s CEO, revealed that the huge demand for the iPhone 4, after the price was cut, surprised Apple, according to the Wall Street Journal. Despite the huge demand for the handset, he still failed to reveal more if the Cupertino firm was planning to launch an entry-level iPhone.
When asked, “For prepaid customers, the iPhone is not affordable. How do you think about creating a great customer experience?”
Cook answered, “This is a popular question. Our north star is great product. When everyone comes to work every day, they’re thinking about that front and center. We wouldn’t do anything we wouldn’t consider a great product. There are other companies that do that, and that’s just not who we are.”
He adds, “That said, if you look at what we’ve done to appeal to people who are more price sensitive, we lowered the price for iPhone 4 and iPhone 4S, and in the December quarter, we didn’t have enough supply of iPhone 4, so it surprised us as to the level of demand we had for it.
“We are making moves to make things more affordable.”
Apple is rumoured to be cooking up an affordable iPhone clad in plastic. However, it remains to be seen if Apple will release a cheaper mobile.
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