On Samsung’s website, the Korean tech giant announced making a whopping £4.2 billion in profit in Q4 2012. The phone maker sold approximately 40 million units of the Galaxy S3, which is one of the reasons Samsung is the biggest smartphone manufacturer in the world. Although the Korean firm has enjoyed a massive 76% increase in profit compared to the same period in 2011, it does say that this sudden growth to slow down.
Speaking about the success of its Galaxy S lineup, Samsung says, “Samsung led gains with its full lineup of entry- to mid-level smartphones, expanded sales of tablet PCs and an increase in average selling price (ASP) from the previous quarter. The success was mainly brought on by strong sales of GALAXY S III and GALAXY Note II, which beat the popularity of their predecessors with record sales in record time.”
Samsung, however, expects this massive growth to slow down. It says, “The furious growth spurt seen in the global smartphone market last year is expected to be pacified by intensifying price competition compounded by a slew of new products. In the first quarter, demand for smartphones in developed countries is expected to decelerate, while their emerging counterparts will see their markets escalate with the introduction of more affordable smartphones and a bigger appetite for tablet PCs throughout the year.”
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