The new iPhone 5 from Apple has been an international success story and the model has pushed Apple ahead of Android in the United States over the last three month period. In Europe however the success has not had quite the same effect as Android continues to dominate.
According to Kantar Worldpanel Comtech, the company who have compiled these latest figures, the iPhone 5 has pushed Apple in to a great position over in the US. Over the past three months the company have claimed a massive 53.3 per cent chunk of the smartphone market, the first time the Californian company have surpassed the fifty per cent figure. When we compare 2012 to 2011 in the same period Apple share has risen by a rather large 17.5 per cent. The October launch of the iPhone 5 is a major factor behind this surge in popularity. The reason this model has struck a chord with the public more than the iPhone 4S did is thanks to a brand new design and a boost in screen size for the first time in iPhone history.
Apple will have been keen to replicate this success in Europe but in fact it is a totally different story despite healthy iPhone 5 sales. Apple have seen there market share increase by 2.5 per cent over the three month period compared to last year but Android continue to lead the way with a 61 per cent share with excellent devices like the Samsung Galaxy S3 helping them to reach this figure.. Apple’s slice of the pie pales in comparison with just 25.3 per cent of the market. There is positive news for another company in Europe however. Microsoft launched their popular Windows 8 platform recently and this has helped to push Windows share up by 2.1 per cent meaning the platform rules 4.7 per cent of the European market.
The high profile iPhone 5 launch and the excellent device itself has helped iOS to outperform Android in the US but the software has a way to go before it can overthrow Android in Europe.