It seems Google has pirated a Samsung exec that was instrumental in the Korean firm’s ads wherein it makes fun of Apple fans. The search giant will reportedly be using the marketing expert for Motorola’s new smartphone lineup.
The rumour comes from AllThingsD. The site says, “Samsung has done a very good job selling its brand of Google’s Android phones. And apparently Google has paid attention: It is bringing over the guy who headed up Samsung’s marketing to do the same job at its Motorola unit.
“Google has hired Brian Wallace, the vice president of strategic marketing at Samsung’s U.S. phone unit, to fill a similar post at Motorola, according to people familiar with the move.
“At Samsung, Wallace headed up consumer marketing, and got credit for the phone maker’s punchy ad campaign, which tackled Apple directly by mocking its most ardent fans.”
These ads are hard to forget. These were Samsung Galaxy S2, Galaxy Note, Galaxy Note 2, and Galaxy S3 ads. They were compared to Apple’s iPhone, showing how were better they were compared to the Cupertino firm’s highly popular handset. The ads also made fun of Apple fans, comparing them to old folk and sheep.
Click here to watch one of the ads.
If true, this would mean that Motorola is planning the same Apple mockery in their future ads. This isn’t new, however, since there have been a lot of ads by various manufacturers making fun of Apple. Aside from Samsung, Nokia also made fun of Apple.
What do you make of reports claiming Google pirated a Samsung marketing exec for Motorola? Do you think Motorola will come up with the same marketing strategy of mocking Apple? Let us know through a comment on our Facebook page.