Once again we have seen Samsung and Apple dominate the smartphone market throughout 2012 which has resulted in a number of other rival manufacturers struggling to make sales and meet targets. One such company is HTC but latest reports have revealed that during November their decline in sales was halted which is thanks to the launch of a number of high profile phones including the HTC 8X.
Up until November HTC had endured four successive months of declining sales figures but this dramatic slide was halted and it is no coincidence that it was around the same as they launched their first ever Windows phones, the HTC 8X and 8S. These two new phones received critical acclaim from industry experts but a new addition to the Android range also contributed towards the improved sales. The HTC One X+ is the companies new flagship Android phone and has also enjoyed buoyant sales over the past few weeks. Towards the end of the month the US market saw the introduction of the new Droid DNA which is also set to have a positive effect on sales but its launch was to late into the month to have a bearing on the latest figures.
The HTC 8X is the premium Windows device in HTC’s range and the model has also been named as the flagship phone for the Windows 8 operating system, an accolade that means the phone will get plenty of exposure from advertising campaigns and marketing. This level of exposure is a key factor behind the popularity of this model despite it facing stiff competition from rival handsets such as the Nokia Lumia 920. The phone offers some excellent specification including a powerful dual core processor clocked at 1.5Gzh which enables the phone to operate at lightning fast speeds. The screen on the handset measures 4.3 inches and boasts a high resolution of 720 x 1280 which ensures all material that is viewed looks crystal clear and detailed.
The launch of the HTC 8X is one of the main reasons why HTC’s slump in sales has halted and things are looking good for the next month thanks to other new handsets such as the Droid DNA.