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The Samsung Galaxy S3 Helps The Company To Enjoy Increased Market Share

Over the past week we have seen various figures published for the third quarter of 2012 and how various smartphone manufacturers have performed during this period. Yet another report has emerged, this time from Gartner’s and this not only shows how each individual company has performed but also how the respective operating systems are doing.

The main thing that stands out on this latest publication is how Android continue to strengthen their grip on the smartphone world. The third quarter of 2012 saw the platform claim as massive 72.4% of the market share. If we take a look at the same period last year it shows a staggering increase from what was an already very impressive 52.5%. A number of superb phones have contributed to the Android success including the Samsung Galaxy S3 and the HTC One X. The other software to stand out is iOS from Apple which currently holds a 13.9% share. Apple’s figure is actual a slight decrease on the 15% posted for the same period last year but it is widely acknowledged that Q4 will see a big up turn for the company thanks to the recent release of the iPhone 5.

Gartner’s recent report also breaks down the market share for each respective manufacturer across the same period. As you would imagine two names dominate here which are Samsung and Apple. These two heavyweights in the smartphone world posted increases from the same period in 2011. Samsung are currently leading the way with a 22.9% share, up on the 18.7% posted in 2011. The company can thanks the success of a number of great handsets for this rise including the Galaxy Note 2 and the award winning Samsung Galaxy S3. Apple currently hold 5.5% of the market which is a significant jump from 3.9% in 2011. Expect these figures to rise further in Q4 when iPhone 5 sales are taken into consideration.

The Samsung Galaxy S3 has helped Samsung to secure a large chunk of the smartphone market and has also contributed towards Android’s continued dominance as the leading mobile operating system.

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