Nokia has announced it will be launching a new Lumia Windows smartphone aimed specifically at emerging markets in developing countries including South America, China and India.
Called the Nokia Lumia 510, this device will simply be an entry level phone, and its comparatively low spec specifications will be reflected by a cheaper price tag, making it accessible to people these countries.
The Nokia Lumia 510 will be available in a range of colours, and will feature specifications such as a 4 inch WVGA resolution touchscreen, 800 MHz single core processor, 5 megapixel camera and 4 GB of internal storage along with the current windows Phone 7.5 operating system from Microsoft. Of course, these features are much lower spec than what you would expect to find on many more recently released flagship smartphones like Nokia’s upcoming Lumia 920 or the popular Samsung Galaxy S3. However, had this phone been released a couple of years ago with the same specifications, it would have been classed as a high end device, which is sure to appeal to customers in emerging markets.
The fact that this is essentially an entry level smartphone means it will come with a lower price tag, so this means that Nokia will hopefully be able to sell high volumes of the handset rather than sell a smaller number for a higher price. Given the fact that China and India have a combined population of over a two billion people, there is likely to be plenty of appeal for a smartphone like this.
Nokia does not plan to release the Lumia 510 in the UK and Europe, though Nokia fans in these countries still have the upcoming Lumia 920 and Lumia 820 handsets look forward to which are set to be launched next month to showcase the new Windows Phone 8 operating system.
