Were you put off by the iPad mini’s price? We don’t blame you. We first thought that Apple would make the smaller version of the iPad more competitive with smaller Android tablets such as the Amazon Kindle Fire HD and the Google Nexus 7, but this is clearly isn’t the case. Apple exec, Phil Schiller, justifies the iPad mini price.
Talking to Reuters, Apple’s senior vice president of worldwide marketing said, “The iPad is far and away the most successful product in its category. The most affordable product we’ve made so far was $399 and people were choosing that over those devices (such as the Google Nexus 7 and Amazon Kindle Fire).”
Schiller is confident the iPad mini will be an instant hit. He said, “Now you can get a device that’s even more affordable at $329 in this great new form. And I think a lot of customers are going to be very excited about that.”
Apple seems to believe that despite the existence of cheaper Android tablets out there, buyers will still flock to Apple stores in droves just to get their hands on the iPad mini just because it’s made by Apple.
Although Apple may believe this, the cheapest version of the Google Nexus 7 can be yours for £160. The cheapest version of the iPad mini will set you back £269. The Google Nexus 7 offers more resolution and a more powerful processor, which means it offers more value for your money.
The iPhone-maker, however, does have a point. There is only one device that dominates the tablet market and that’s the iPad. Proof of this was revealed in the iPad mini event, when the Cupertino firm announced that the web traffic generated by tablets is dominated by iPads, accounting for 91% of web traffic.
We do not doubt that the iPad mini will sell like hotcakes. However, will it be as dominating as its bigger brother? This remains to be seen.