In the UK, smartphone users will soon be able to take advantage of faster download and web browsing speeds thanks to the brand new 4G LTE network which is set to roll out the at the end of the month courtesy of Everything Everywhere (recently rebranded as just EE).
The connection type will be available in a number of prominent cities across the country, and by the end of 2014 EE has forecast that 98% of the country will have 4G coverage. In order to take advantage of these faster speeds, a 4G LTE compatible smartphone will be required along with a 4G specific data plan.
The pricing structure for EE’s 4G LTE contracts have now been announced for 24 month contracts. It will operate on a five tier system, with all contracts inclusive of unlimited text messages and phone calls with pricing based solely on monthly data allowance. The cheapest tariff starts at £36.00 per month, and will allow 500 MB of monthly data usage. The next option will cost £41.00 per month and allow 1 GB of data usage per month. 3 GB of monthly data will cost £46.00. At £51.00 a month, you will be allowed 5 GB of data usage. Finally, the most expensive option will allow users 8 GB of data per month at £56. Of course, the more expensive contracts have much more data than the average person would use on monthly basis. Therefore, we can expect to see the cheaper options prove much more popular.
Should customers wish to increase their data allowance for a given month without committing to a higher contract price, data bolt-ons will be available for purchase. In order to take advantage of the faster speeds provided by 4G LTE connectivity, a compatible handset is required. In the UK, some of the first such devices to be offered include the Samsung Galaxy S3 LTE 4G and the HTC One XL.
Customers who have signed up to pay monthly contracts with Orange or T-Mobile in the last six months will be given the option to transfer to Everything Everywhere for a one off fee of £99.00.
What are your thoughts about the pricing structure of EE’s 4G tariffs? Let us know with a comment.