Samsung was the runaway star of the show at the 12th annual Mobile Choice Awards held in Central London last Thursday night. The South Korean manufacturer picked up two awards for its popular Galaxy S3 and another for its Galaxy Note. To top off these successes, Samsung was also crowned ‘manufacturer of the year’.
The popular Galaxy S3 was given the awards for ‘best media phone’ and ‘phone of the year’. The manufacturer’s flagship Android smartphone remains a bestseller in a number of countries despite the launch of the iPhone 5 and a number of other notable competitors from the likes of HTC and Sony. It famously sold over 20 million units after being on the market for just 100 days, and continues to sell well.
The Galaxy Note was awarded ‘most innovative device’. With its 5.3 inch screen, it somewhat bridges the gap between smartphone and tablet. Despite the fact that its popularity was doubted ahead of its launch, it has so far sold over 12 million units and paved the way for its recently launched successor, the Galaxy Note 2.
As well as of these two popular phones, Samsung has also recently posted record quarterly profits of £4.5 billion, thanks largely to the popularity of the Galaxy S3.
It has clearly being a very successful 2012 for Samsung although it has also been locked in a fierce legal battle with Apple over the last few months after the California based technology giant accused it of using its patented technology in some of its Galaxy smartphones and tablets. As a result, Samsung was ordered to pay Apple over one billion dollars in damages.
Despite this setback though, Samsung looks like it is set to stay at the top of the mobile phone industry for the foreseeable future, with the Galaxy S3 is still outselling the iPhone 5. Clearly, ‘manufacturer of the year’ is an award which is rightly deserved by Samsung.
