The iPhone 5 and the Samsung Galaxy S3 are undoubtedly the two leading mobile phones on the market and the rivalry between the manufacturers seems to be be hitting new heights. Apple are taking Samsung to court for a second time in relation to the Korean firm breaching a number of patents they had in place for various technologies.
This is not the first time that a court battle has taken place between the two rival manufacturers. Earlier in the year Apple were awarded a mammouth $1 billion dollar payout due to Samsung infringing patents and they are looking to pursue a further $707 million through the courts this time. This figure relates to various design and utility patents and also a large sum of interest. Apple are actually only seeking a fraction of what they are entitled to but they have asked for a US sales ban on all products involved which may well include the Galaxy S3, the biggest rival to the new iPhone 5. Some may see this a dirty tactics on Apple’s part but if it is proven that Samsung have indeed breached their patents then they are fully entitled to pursue the course of action that they have taken.
This is the latest installment in a long line of feuds between the two companies. After the court case earlier this year Samsung launched a series of advertisements directly targeting the new iPhone 5 rather than focusing on what their own handset has to offer. Despite all that is happening behind the scenes the average consumer will remain unaffected. From a consumers perspective there are two superb smartphones available and millions of customers have opted for one of the devices. If however Apple are successful and a sales ban is implemented that may put a different perspective on things as it will directly influence what devices are available for the public to choose from.
There looks like being no immediate end to the long running feud between Apple and Samsung. For the time being however Apple seem to have the upper hand with the new iPhone 5 looking set to break all previous sales records and the possible removal of the Galaxy S3.