Perhaps one of the most interesting pieces of mobile phone news to emerge this year is the results of an Apple survey that was conducted on Android consumers. The survey was actually conducted over two years ago but has become public as part of a recent court case involving Apple. The survey was commissioned in response to the soaring popularity of the Android OS as it overtook iOS as the leading platform. It is evident that the results of this survey have had an influence on the forthcoming iPhone 5.
Some of the results that have emerged from this survey certainly make for very interesting reading indeed. Perhaps the most surprising statistic was that 25% of the people questioned stated that they had considered purchasing an iPhone prior to deciding on an Android powered device. Of these people the main reason why many of them settled for Android was because they were reluctant to switch service provider. Earlier versions of the iPhone were normally offered exclusively by just one provider but the new iPhone 5 is set to be available from a variety of providers, enabling consumers to stick with the company who they prefer to. The survey also unveiled that 36% of Android users were drawn to Google’s brand reputation. This is something that Apple do not have much control over but as the company continually release high quality phones their reputation in the market place will continue to grow.
The iPhone 5 is strongly rumoured to include a larger screen than ever before and this will please 30% of the consumers questioned. This is the proportion of people who opted for Android because they offered much larger displays than the iPhone. The Apple iPhone always boasted a 3.5 inch screen while Android handsets have been boosted in size by up to 5.3 inches. It is expected that the iPhone 5 will sport a 4.08 inch screen which will delight consumers everywhere. This screen size will allow the phone to remain one of the most compact handsets on the market while also delivering some extra space that will benefit a variety of tasks ranging from web browsing to video playback. The survey also discovered that 25% of consumers were attracted to satellite navigation facilities offered on Android phones. This may also be rectified on the iPhone 5 as Apple look set to replace Google Maps with their own software which is set to boast turn by turn navigation.
We do not have long to wait until we get to see exactly what the iPhone 5 will offer as it is expected that the device will be unveiled on September the 12th. It looks as though a number of changes on this phone are what many consumers highlighted in this survey that was carried out two years previously.