At Mobile World Congress in Barcelona, Samsung’s product strategy executive, Hankil Yoon, said, “Honestly, we’re not doing very well in the tablet market.” Is this Samsung’s new strategy, degrading one’s products?
Since Samsung unveiled the 10 inch version of the Galaxy Note at the tech event, Yoon was asked how this would affect the sales of their tablets such as the Galaxy Tab 10.1. He said, “The best thing to survive in the market is to kill your products. We want to stay competitive in the market.”
Yoon said that since Galaxy tablets weren’t doing too well in the tablet market, Samsung introduced the 10 inch Galaxy Note complete with stylus, which might just succeed where their tablets failed. He adds, “Even if the design is similar, how you use [the Note] is totally different.” If this is the case, then why did the Korean firm choose to launch the 7 inch Galaxy Tab 2 and a 10.1 inch version?
Yoon says that people will sooner or later prefer using lager-screened devices such as the 5 inch Galaxy Note. He adds, “Once I used this [Galaxy Note], the Galaxy S2 looks too small. I don’t go back to any other smart phone or tablet.”
Soon after Yoon’s statements, a Samsung spokesperson said that Yoon’s statements have been “misinterpreted”. The spokesperson adds, “Seeking to kill your own product by releasing increasingly compelling devices might position Samsung as a confident brand. A brand ambitious to improve its products so that the choice for consumers is between several Samsung products rather than between Samsung and its competitors’ products.
Clarification or damage control? What do you think?