Nokia is adamant it will not enter the spec race, unlike other manufacturers such as Apple, Samsung, Sony, and HTC. This is the main reason Nokia handsets such as the Lumia 800, 710, and 900 all sport a single-core Snapdragon processor made by Qualcomm.
In an interview with TechRadar, Nokia’s CEO, Stephen Elop said, “You don’t need a quad-core phone unless you want to keep your hands warm in your pocket. It’s a constant dilemma in technology. There will also be some company or product where whatever the spec item is, they will have n times two of whatever and the other products only have n. There will always be that.
“We’re believers in the experience so, fine you have this camera density and you have that camera density. Let’s put the pictures side-by-side and we’ll show which ones are better.”
Elop also says that with the Windows Phone platform from Microsoft Nokia sets itself apart from the rest of the pack. He said, “In terms of innovation and differentiation there are no limits on our ability to innovation and differentiate because we have selected Windows Phone. No limits whatsoever. We have people building software, services, hardware.
“In terms of our R&D the dollars that we spend are far more focused on those things where we can differentiate, where the innovation is truly meaningful. We’re spending far less money now on the underlying plumbing that people don’t see…we’ve reduced our costs by partnering with Microsoft.
“My belief is that the effectiveness of that innovation, because we’re focused on those things on really set us apart, will be higher than they were before because so much of our investment before had to go into the underlying elements of sustaining a platform.”