Spark Something with the Sony Ericsson Satio & Aino Phone
‘Spark Something’ is the new advertising campaign by Sony Ericsson for their latest Satio and Aino mobile phone releases, the advert invites you to search for spark something online which will lead you back to a site called www.hopperinvasion.com, the TV advertising campaign created by Saatchi & Saatchi films thousands of space-hopping Sony Ericsson fans bouncing through the streets of Barcelona.
The ‘spark something’ tag line is all about creating your own hopper and then taking part in a web invasion before virtually inflating as many hoppers as possible via Twitter by simply tweeting the tag #pumpt.

Spark Something
The Phones:
Spark Something with the Sony Ericsson Satio:
The Sony Ericsson Satio is an aesthetically appealing mobile phone. With a large screen encompassing the front face of the handset and its colorful screen oozing panache. The handset utilizes the ARM Cortex-A8 600 MHz processor as its main processing capability whilst the always reliable Symbian Series 60 operating system is the mainstay of the unit.
The display screen is an impressive unit which is a 3.5 inch TFT touch screen that operates at 360 x 640 pixels. Its colorful demeanor is due to the fact that the screen is able to display 16 million colors. The addition of an accelerometer sensor is an ideal addition which automates the task of amending the aspect of images to their optimum aspect.
One of the Sony Satio phones special elements and one that it will become renowned for is the 12 mega pixel camera. The quality of image produced by the camera is excellent and in some respects is better than what is achievable with a stand alone digital camera. The phone also comes with a suite of image taking aids, which include auto focus, touch focus, smile and face detection and geo-tagging. For the purposes of illumination, the camera has a built in xenon flash. For an alternative to images, video recording and playback are available and the handset is able to record at VGA quality and at a 30 frames per second.
The HSDPA and Wi-Fi connections offer the user the ability to access the internet at speeds of up to 7.2 Mbps or the option to use the available Wi-Fi hot spots, located around the country. Additional connections include Blue tooth, USB, GPRS and EDGE, whilst the GPS with A-GPS support feature covers the aspect of satellite navigation.
Entertainment is provided by the MP3 player and stereo FM radio. Whether downloaded music or local and national radio stations, the choice is left to the user. With available memory storage of 8 Gb, there is plenty of capacity for media to be stored.
The Sony Ericsson Satio is a slim line handset, which measures 112 mm x 55 mm wide and 13 mm thick. It comes in at 126 grams in weight. It is an accomplished handset with a big future. It offers something for everyone and delivers results when it matters.
Spark Something with the Sony Ericsson Aino:
The Sony Ericsson Aino is a powerful mobile phone. It has some excellent features that outshine most phones available in the current market. One of its greatest assets is its ability to access applications that relate to a variety of websites such as YouTube and Facebook. It is an accomplished handset which will no doubt be popular, due to its eclectic styling and its user friendly functionality.
A 3.0 inch touch screen is central to the Aino’s capabilities. The screen is helped by the fact that it can display 16 million colours. This ensures that colour representation is effective and true life representative. The screen does allow limited touch screen functionality as well as the ability to alter the aspect of images by virtue of the integrated accelerometer sensor.
The Sony Aino phones main benefit is the 8.1 megapixel camera. Its ability to take images of astounding quality simply takes the breath away. The camera has a pixel resolution of 3264 x 2448. The camera comes with auto focus, touch focus and face detection as well as image stabilisation. For the ability to reference the image to location, geo tagging is offered. Video recording and playback are also available with the quality of the recording being set at VGA quality and at 30 frames per second. Video calls can be made and received with this phone.
The inclusion of HSCSD, EDGE, GPRS, Blue tooth and USB connections means that the phone can be connected with multiple devices, whilst the HSDPA and Wi-Fi connections provide internet access at speeds of up to 7.2 Mbps. Satellite navigation is provided by the GPS with A-GPS support function and comes with Wayfinder navigator software.
An MP3/MP4 player and stereo FM radio are built into the phone and ensure that the user is able to access downloaded music files or radio broadcasts. Applications specifically for YouTube and Facebook are provided as well as picture editor, organiser and voice memo.
The Sony Ericsson Aino is a compact unit measuring 104 mm x 50 mm wide and is 15 mm thick. It is easy to use and simple to navigate around. It is aesthetically pleasing to the eye and is packed full of useful technology, some of which is the most advanced available.
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November 13th, 2009 at 2:22 pm
wht is the price of this piece ????
November 13th, 2009 at 8:35 pm
Wow, I really can’t believe that a huge agency like Saatchi & Saatchi and Dare could lead this campaign down the garden path of failure, as this blog post on Spark Something. The dedicated call-to-action for all adverts be it TV, Print or Radio asks the customer to search for Spark Something online, but when looking at google.co.uk you’ll be surprised that http://www.hopperinvasion.com is no where to be found.
The post talks about how to rectify the issue quickly, but it also provides examples of where search query call-to-actions are working well.
November 14th, 2009 at 9:01 pm
HOW MUCHHH????????????????????????!!!!!!!!!!!!!!!!!!!!!!!???????????
November 14th, 2009 at 9:37 pm
pošljite mi po mobitelu 030 372 145
November 14th, 2009 at 9:38 pm
http://blog.phoneslimited.co.uk/2009/10/27/spark-something-with-the-sony-ericsson-satio-aino-phone/comment-page-1/#comment-6493
December 10th, 2009 at 5:52 am
How Much this Mobile Cost
January 10th, 2010 at 7:29 pm
wats the price for sony satio spark?